About Us


and make BUSINESSES place it at the heart of their business model

YOU make Joycott a vibrant and dynamic site, a searchable database of small, medium and large businesses vetted as socially and environmentally responsible. Join us in making this Joycott community the world's leading directory of amazing companies that merit our support.They're looking out for us, let's show them the feeling is mutual!

The Joycott community is committed to creating a helpful and unique guide because:

It supports the local economy
There are lots of businesses in your community trying do the right thing.Learn about businesses on a mission to make socially responsible choices and support the ones you love by purchasing from them.

It's compelling
Everyone makes choices about the which products they consume on a daily basis. These choices give us power to influence the world around us. Making smart consumption choices helps us each contribute to building a better and healthier world.

It's positive
Joycotting is the exact opposite of boycotting. Why focus on the negative energy of boycotting when you can focus all your efforts on positive acts like showing support for those who are looking out for all of us?

We encourage your feedback and suggestions. If you know of a great socially responsible business, let us know! We're launching first in Toronto and hoping to expand quickly to share our mission in more cities soon.

What the heck is aJoycott?

People love to boycott companies they insist are evil. At Joycott, we prefer another approach. We love to Joycott businesses. What does that mean? Have a look at our video and find out.

Become a Joycotter