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Interview with Jason Weisenthal, CEO @ Wallmonkeys

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Jason Weisenthal, CEO @ Wallmonkeys

Started by Jason Weisenthal, Wallmonkeys began with a vision to produce wall graphics responsibly. What's different about Wallmonkeys decals is the material from which they are made. Most decals are made with "vinyl," the shortened name for polyvinyl chloride or PVC.

PVC has been known to emit toxic gases, is non-biodegradable, difficult to recycle, and creates excess toxic waste when produced. In short, it's not good for people's health or the environment.



Since vinyl wall decals have become such a popular decorating option – especially in nurseries and children's rooms – concerns about their safety are on the rise.

Wallmonkeys CEO Jason Weisenthal talks about the business, and what it means to be eco-friendly.

You've been in business since 2008, right? How long did it take for people to get on board with the eco-friendly non-toxic wall graphics?


It was almost instantaneous. Many of our products are used in children’s rooms and around the home.  Consumers today are educated, and they want to minimize the amount of exposure they have to harmful materials, especially in their home. It also helped that in addition to being eco-friendly, our product is superior to vinyl in ease of application and the number of surfaces it will stick to.


Why are the graphics on fabric?


The fabric in the material allows our decals to contour and adhere to rounded surfaces and textured walls; I believe the technical term for this is “increased stickability.” The Fabric affords the decal a richer matte more akin to canvas than vinyl, which is shiny.


Why did you decide to go eco-friendly with Wallmonkeys?


I knew from the start that I would have to be around the product all day and didn’t want to inhale toxic fumes. We started with printers (Roland) that used eco friendly inks, and then found an eco-friendly material to print on. The fact that the product ended up being both eco-friendly and superior made this a no-brainer.


What if someone no longer wants their design? What's the best way to recycle it?


It can be recycled with your newspapers.

[Tweet "People assume that being sustainable means sacrificing on either quality or bottom-line."]

 


What are the sustainability initiatives you have implemented?


Our employees often take home our scrap material and waste and create art projects.


What are some of the challenges you encountered in implementing sustainability initiatives at your business?


People assume, as I did at first, that being sustainable means sacrificing on either quality or bottom-line. After a few years in business, I can now appreciate that the goal of environmental sustainability is exactly the same as the goal of corporate sustainability: to thrive in perpetuity. Contrary to popular opinion, you don’t necessarily have to sacrifice quality or profit if you create an eco-friendly product.

What advice do you have for an entrepreneur who wants their business to be more eco-friendly but doesn't know where to start?


Search around online and see what other people are doing. Approach this with an open mind see where the competition is going in the right direction, and what you might do differently. Approach every decision clearly rather than simply following the herd because that seems like the easy thing to do.

 

Joycott Team

Published by:

Joycott Team

January 16, 2014

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